Podcasting is exploding in popularity as a marketing tactic for businesses of all shapes and sizes. An estimated 15.3 million people in the UK listen to podcasts. The popularity of podcasts is increasing every year, with close to 20 million listeners expected by 2024.

For folks who find traditional social media channels aren’t the right fit for their personality, boundaries or strengths, podcasting is a great way to show passion for your niche and make yourself an expert in the field.

Starting a podcast can be intimidating, especially for the beginner. However, it’s much easier than you think. Anyone can do it, but most people never begin.

We sat down with Debra Levitt, podcast producer and consultant, to find out the ‘5 things to know about...Starting a Podcast.’

From equipment considerations, research suggestions, and how to get people listening, Debra’s advice will help reduce the anxiety and ease your way into podcasting. Want to dive a little deeper? Listen to the replay.


1. Anyone can make a podcast. You don’t have to be a certain age or demographic. And anybody anywhere can access a podcast so long as they have the internet. 


2. When you start your podcast ask yourself: ‘Who am I speaking to and why?’ Because anybody anywhere can access a podcast, you need to be clear on who your target audience is. People aren’t waiting with bated breath for your content - but they are looking for media that is interesting and relevant to them.


3. Manage your own expectations. It’s easy to compare yourself to others when you start on the podcasting journey - don’t. Have realistic expectations based on where you are today and set realistic goals. For instance, if you go to a networking event and meet 10 people and your podcast episode reaches 20 new people, your marketing efforts have doubled your reach.


4. Start simple. You don’t need to invest in top of the range equipment when you start. The reason for this is twofold: 1) you may decide that podcasting just isn’t for you. It takes a lot of time and energy to keep a podcast going.  2) The quality of the sound you can get with basic equipment is actually very high. Look for a reasonably priced lapel mic, a Blue Yeti or Rode Pod Mic.


5. Tell people about it. You have to shout about your podcast to your audience over and over and over again. Create little audio/video snippets to share on your other social media channels to build buzz around each episode. If you decide on an interview-format show, ask your guests to share with their audience and communities too.


Want to dive a little deeper into the nuance of the conversation? Listen to the replay here for creative ideas, strategy and more.



Other news